Field note · Growth strategy
How boards and CEOs should handle a stalled growth strategy
CJ Dicks · South Africa · Growth strategy
When growth stalls, the temptation is to ask for another plan. The better first move is to identify which assumption failed.
A stalled strategy usually means one of four things: the market changed, the offer is not strong enough, the team cannot execute the sequence, or the leadership group has not made the trade-off the strategy requires.
Boards and CEOs should resist adding more initiatives until the constraint is named. More work can make the business feel active while it becomes less focused.
The useful board conversation is narrow: what did we believe, what has changed, what decision are we avoiding and what must be stopped so the next move has enough force behind it?
Sources and context
- Companies Act 71 of 2008
- CIPC business rescue information
- IoDSA King IV Report